COLOR MASTERY FOR DESIGNERS
Sell more designs by using color more intentionally with specific, easy to implement strategies that transform your work!
Understanding how to use color is one of the fastest and best ways to sell more work and build a professional portfolio. Most designers don't realize how much their color choices affect their sales. With my simple strategies you can see improvement immediately!
Discover how color psychology impacts your art. Learn to create emotion and ensure color harmony in your work to sell, show or create more designs you love.
Save hours searching free web content and instead get a curated experience with focused lessons, workbook and resources that will have you implementing color techniques within a few hours!
I'M READY FOR ALL THINGS COLOR!Here's the colorful truth
As a branding expert and design portfolio consultant for the last 20 years, I know what separates the designers who having thriving businesses and practices from designers who struggle to get their designs sold...
The ability to use color is the #1 difference I see between remarkable and unremarkable designs! I have worked with designers, illustrators, fine artists and photographers.
You may think your color is fine but your palette might be off just a couple of shades or the colors aren't harmonious or you don't know my secret to ensuring every design works...don't miss the chance to master these important techniques to improve your designs and get more sales, clients, exhibitions and an impressive portfolio!
I'M READY TO COLOR CONFIDENT!
Imagine if you could confidently design color palettes and know your color choices work?
By the end of this experience you will have...
- Created a Color Journal.
- Identified how to know when your color palette is working.
- Gained confidence selecting colors and creating palettes.
- Learned the most common color mistakes and how to avoid them.
- Created a color story.
- Found a simple way to use trending colors but stay to true to your voice.
- Learned how to shade and tint with paint.
- Conquered color theory forever!
- Identified the method for choosing colors for collections.
- Gained access to the workbook with all the goodies.
- Visited the resources list of supplies and books.
Research has shown that 60-90% of a buying decision is based on color...
if you want to sell or exhibit more art you may not realize that...
- You may be in a color rut- choosing the same colors or combinations
- Your color choices may be off by just a couple of shades.
- Your color looks off or flat and you don't know why.
- You may not be making the best color choices to support your subject or theme.
and...
- Understanding how to make color decisions faster takes time to figure out unless you know how.
- Color theory is scientific but let's skip the dry and confusing.
I appreciated how Jen shared not only her own art practice but also showcased other artists' work and real-life references. My favorite part of the course was the concept of a color journal, which was a real "ah-ha" moment for me. I realized that I need to put that more into practice and experiment with values and color combinations off the canvas more. Thanks to Jen, I now have greater trust and confidence in my abilities to use color as I apply the knowledge to my own artwork.
I highly recommend Jen's color mastery course to anyone interested in leveling up or even solidifying their knowledge of color use. Thank you, Jen, for sharing your expertise and passion for colors with us. I cannot wait to see what you come up with next!"
Roshni, Fine Artist
Here's what you'll learn
Everything you need to achieve color mastery in short, focused lessons
Module 1
Color Theory
We have all been exposed to some color theory but how about learning it in a fresh, fun way? See how you can use color theory in your work. Create a color journal to use as a reference. Get access to all Jen's supply lists, favorite books and color resources.
Module 2
Color Tools for Success
Learn my favorite online color tools that will give you the edge when creating palettes and stories.
Module 3
Color Psychology
We discuss color psychology:
- Discover how to use it to create emotion in your work to make a bigger impact
- Learn how to create a "wow" reaction with color harmony
- Discover how to be a color collector and build a catalog of ideas!
Module 4
Color in Art and Design Collections
Confidently create color palettes for individual works, collections, and client projects. Create a color story and see Jen's samples. Learn how to determine if a palette works. Discover how to avoid the most common color errors.
Module 5
Color Trends
Understand how to incorporate color trends into your art and designs without losing your voice. Learn how trends impact different forms of art.
Photo Credit: PANTONE
BECOME A COLOR ENTHUSIAST.
Master Color even if you are a beginner so you can feel confident in your color choices and...
- Use color to make your work cohesive
- Know that your color choices reflect your voice
- Be confident that your colors don't compete or clash
- Your work stand outs because your color choices are unique
- Create color palettes that elevate your work
- Choose colors to show off your brand
- Take your work from meh to wow!
-
Color Mastery
for Artists and Designers
Come experience color in a whole new way with beautiful examples to demonstrate all the concepts.
On Demand Lessons
Welcome Module plus 24 Lessons in four additional Modules with colorful examples to show you the roadmap to color success.
Color Mastery Workbook
This beautiful PDF has exercises, graphics, planners, and other supportive materials to make all your color dreams come true.
Resources Page
Get all my best supply and book recommendations including watercolor, gouache, acrylic, and general supplies.
SPRING SAVINGS: $100 off with the CODE: GO100
And there is more!
When you enroll, you'll also get this amazing bonus:
Color for Branding
- Discover how to select brand colors to reflect your art and designs.
- Create a Brand Guide including a mood board and your ideal customer avatar.
- How to use color in all your communications and materials.
- Downloadable workbook to assist you in creating your brand.
What students are saying:
CHERYL, DESIGNER AND ILLUSTRATOR
"This course is amazing! The workbook alone is worth it. I can refer to the lessons again and again. I can't wait to implement everything."
LIZ, FINE ARTIST
"I learned how improve my color choices for my paintings and make my work look so much better. Jen was extremely understanding, patient, and helpful in so many ways. She gave me challenging portfolio tasks to complete each week. "
SELENA, PHOTOGRAPHER
“Jen saw the artistic potential in me that I’ve never recognized before. After patiently going through hundreds of photos, she showed me how to create a color story with my portfolio that was most representative of my style and brand. What I love most about working with Jen though, is how she moved beyond the art portfolio and provided me inspirations and new directions in photography. I managed to present a more dynamic and artistic portfolio to my potential clients, and this couldn’t have been done without Jennifer’s help along the way.”
COURTNEY, ARTIST AND EDUCATOR
Meet your color mentor
Hi, I'm Jen
I am the owner of Jen Ray Studio where I mentor other artists and create original drawings and paintings in graphite, watercolor, gouache and acrylic.
For the last seven years I have mentored hundreds of artists to take their portfolios from blah to awww! One of the fastest and most effective tools I use with my students is color technique and psychology.
After getting my degree in fine art, I worked in the fashion industry in marketing and surface pattern design. Soon after I started and grew a multi-million dollar corporate branding company in the Silicon Valley and worked with large high tech and Fortune 500 firms such as Apple, Microsoft and Cisco where color was instrumental in keeping their brands consistent.
As an avid traveler, I am a color enthusiast! My love of architecture, interior design and decorative arts informs my practice and teaching.
A BIT MORE ABOUT MY JOURNEY...
- B.A. Fine Arts and B.A. Psychology
- Creative Color Photography, UCLA
- European Decorative Arts, UCLA
- Semester aboard, Florence Italy
- Tea Drinker - English Breakfast
- Lily, the Labradoodle is my studio buddy
- Fabric stores - forget it...see you many hours later
- Favorite non-fiction book - Atomic Habits
- Loving lately - Ted Lasso
- Brownie and Chocolate Enthusiast
- Currently attempting a vegetable garden
- Favorite art supply - My teeny, tiny brush
- Favorite cities - Barcelona, Paris and Florence
- Passion- mentoring artists and painting
- Favorite electronic - my Bernina sewing machine
This is possible for you too but much faster...
Your path to color mastery
01
Join Color Mastery
Click the enrollment button and follow the checkout steps. In minutes, you'll get an email will your login details.
02
Dive in and take action
Dive into the content and take action. Can’t start right away? It's okay, you have two years to access the course.
03
Be Color Confident
Finally feel confident to using color effectively. From this color psychology to color palettes, you'll learn everything you need to succeed.
This experience is for you if...
- You want to learn in a focused way that allows you to implement strategies immediately
- You want to make color choices faster
- You want to know when color choices work and what to ask yourself when creating each palette.
- You want to understand how color psychology impacts all color decisions and how you can use it.
- You want to make color palettes that work better than o.k. to help sell your work.
- You want cool resources to add to your practice.
- You want an organized way to document your color journey.
This is not for you if...
- You want to spend hours on the web finding free surface level color theory content.
- You already crush it with color.
- You consistently know how to combine colors for the best results.
- Understand how to create emotion and harmony in your work.
- Have all the color tools and resources you could want.
- Customers are raving about your colors.
Frequently Asked Questions
HOW DO I ACCESS THE COURSE?
What if I have no experience with color?
How is the course delivered?
What if I already know color theory?
IS THIS AN ART INSTRUCTION COURSE?
WHAT IF I NEED HELP WITH MY PORTFOLIO?
Our money-back guarantee
Experience Color Mastery for 14 days, risk-free
We are so confident you will love Color Mastery that we guarantee it. If you watch the entire course and complete the workbook and still don't feel it provided value for you, we will issue a refund.
