Artists and Designers... to take action, find your voice, uplevel your art practice and grow a sustainable business.
LET ME GUESS...
You are ready to have a body of work that truly reflects who you are and doesn't look like every one else. And you are ready to love your art and be a creative entrepreneur, whether that means extra income or growing to six-figures and beyond BUT you don't know how to put it all together!
And you've probably found yourself feeling like it won't happen for you and it is all just too overwhelming:
- You don't know how to stand out and have a unique place in the industry.
- Marketing is overwhelming and sales feels icky!
- You don't have the plan, resources and easy templates to make it happen.
- You have too many ideas and don't know where to start with the business side.
- You are lacking time management and organizational strategies to keep you on track.
- Your inbox is filled with so many offers you don't know which one to do
Imagine...
- Waking up every day knowing you have a strong visual point of view that you can access, express and monetize.
- Knowing how to assemble your ideas into a cohesive portfolio of work to present.
- Knowing how to market your work without wasting time.
- Understanding what technical training and supplies would move you forward quickly rather than wasting your time.
- Having a plan for multiple streams of income for your business
- Having a library of visual motifs and icons that represent your most expressive self.
- Gaining the support of a mentor to take you to the top of the mountain with an actionable plan.
- Selling your art or designs with ease and excitement.
What if all of this is accessible to you...
Let's face it, doing it on your own is hard, lonely and confusing. Having a mentor, plan and community can propel you to new heights.
WHAT IF I HANDED YOU THE KEYS TO YOUR MOST AUTHENTIC CREATIVE EXPRESSION AND A SUSTAINABLE CREATIVE BUSINESS...
Ready to have some fun?!
Get ready for an impactful 10-week online experience for visual artists who are ready to step into their creative power and unlock their true potential. It is time to claim your place in the art/design world.
Plug into a proven plan.
Get support and accountability.
Have a blueprint to guide you.
I AM READY ➡
YOU GET THE IDEA,
... SO LET'S RECAP BECAUSE I WANT YOU TO FEEL THE EXCITEMENT YOU SHOULD
FEEL RIGHT NOW.
After 10 weeks together, you will be clear on what you want to express, how you are going to present your art to the world and have a plan to reach your goals.
All of this will happen with an action plan you can implement immediately. And with my personalized coaching, guides and templates, you will have the accountability to reach your goals.
This is NOT a course but an action taking program!
INTRODUCING...
The Art Portfolio + Business Blueprint
The experience works like this:
You're going to
love
these
ART & BIZ DEVELOPMENT
GROUP COACHING CALLS, EXPERT INTERVIEWS & Q&A SESSIONS
FOUNDATION MODULES
ARTWORK REVIEWS (ONLY GENTLE AND CONSTRUCTIVE)
RESOURCE VAULT
STUDENT COMMUNITY
Jen's ability to find solutions to my challenges is so helpful. She worked with me on a plan to build my portfolio and send out emails to potential companies to license my designs. After 30 years as a high end graphic designer and studio owner, I was lost on how to transition to illustration and pattern design but with Jen's coaching and Progress Tracker I have a clear vision for what is possible!
CHERYL
ILLUSTRATOR AND SURFACE PATTERN DESIGNER
Jen saw the artistic potential in me that I’ve never recognized before. What I love most about working with Jen though, is how she moved beyond the art portfolio and provided me with inspirations and new directions in photography. I managed to present a more dynamic and artistic portfolio to my potential clients, and this couldn’t have been done without Jen’s help along the way
SELINA
PHOTOGRAPHER
The Art Portfolio + Business Blueprint
A ten week transformative experience to end with a clear artistic voice and the business tools, strategies and plan to reach your financial goals...with my 9 part BLUEPRINT you can streamline the process.
- 10 weekly Zoom coaching calls with support seats to get personalized assistance.
- 9 weekly art/design/portfolio reviews to get feedback on any aspect of your work including your website and social channels.
- 9 weekly Q&A sessions to get all your questions answered
- 10 Modules of foundation learning covering style, visual expression, portfolio creation, marketing, sales, ninja time management, streams of income and business set-up.
- Creative and Business Expert interviews to give you further insight.
- BONUS: Access to my Resource Vault including supplies, business vendors, email pitch templates and more.
- BONUS: Customizable Roadmap to get your from point A to Z on your creative journey.
- BONUS: Program Progress Tracker to guide your through the program with ease.
Get the exact process I use with my 1:1 coaching clients to take them from blah to aaawww!
YOU. CAN. DO. THIS.
Whether you are a fine artist, digital designer, crafter, 3-D artists, or other creative, you can design the art journey of your dreams. With my coaching you will get the support, a roadmap and action taking confidence!
Seriously art pal, with the right support you got this!
If it is possible for me. It is possible for you! If you are an established artist, emerging artist or are a hobbyist ready to transition to a new career, this is for you. There are billions of people on the planet. Your mission is to connect with those who love your art. That is where the magic happens and I will show you how to get there.
Who will be your mentor in The Art Portfolio + Business Blueprint?
Me! I'm Jen Ray
ART INSTRUCTOR, CREATIVE BUSINESS MENTOR, ARTIST, MOTHER, WIFE, DOG LOVER AND WORLD TRAVELER.
I am the owner of Jen Ray Studio where I mentor other artists and create original drawings and paintings in graphite, watercolor, gouache and acrylic.
For the last eight years I have mentored hundreds of artists to take their portfolios from blah to awww!
I have degrees in fine arts and psychology, and graduate coursework and research in business. I worked in the fashion industry in marketing and surface pattern design. Soon after I started and grew a multi-million dollar corporate branding company in Silicon Valley, CA where I worked with large high tech and Fortune 500 firms such as Apple, Microsoft and Cisco.
The combination of art and business is one of my passions. I love sharing my knowledge with other artists.
"Jen has an extensive background in art and in business, so I know that she truly understands where I am coming from as a creative entrepreneur."
Jen brings multiple areas of expertise to her coaching, and it has been wonderful working with her. I had some major pain points in my business that I had been trying to work through for months, and within minutes Jen had an accurate read on my situation and offered an overall vision for how to address them as well as actionable steps that I could take THAT DAY to move forward. She brought a fresh perspective to my art business and refreshing delivery that made me feel seen and understood.
COURTNEY
ARTIST AND DESIGNER
Let's Talk CONTENT SPECIFICS
The breakdown
Art Reviews
Have any of your art reviewed (only kind and constructive) including your website, social and marketing materials.
Coaching Calls
We will meet every week on Zoom as a group. You have the opportunity to get coached through your specific issues as well as get insight from other students.
There I can answer all your questions about the foundation material or any other topic.
Q & As
Any additional questions you don't get answered on the coaching call can be submitted for the Q&A.
BONUS
Resource Vault
Get access to email templates for pitching to get licensed, featured in a magazine or connect with a retailer. And so much more...
BONUS
Progress Tracker & Customizable Roadmap
Use the Progress Tracker to move through the program content and stay on track. The Roadmap is a fun way to track milestones.
FOUNDATION CONTENT
PORTFOLIO FOUNDATION 1
Excavate & Define
Time for an art audit. Let's excavate and look back at what makes you YOU! A visual history and other exercises will reveal clues about how to create art that reflects your true self expression, hidden artistic style and most authentic voice.
PORTFOLIO FOUNDATION 2
Identify & Catalog
Create a Cabinet Of Curiosities by identifying what you want to bring into your art practice. Then you will create a Visual Lexicon as your catalog of go-to inspiration that you can reference and update as you evolve your practice.
PORTFOLIO FOUNDATION 3
Produce & Sustain
Now it is time to discover your art making personality. You will take action to work in a way that creates maximum creativity and productivity.
PORTFOLIO FOUNDATION 4
Package & Present
How you package and present your art and designs is crucial. You could be sending art through the mail, emailing a PDF portfolio or meeting a collector in person and having a professional delivery is important.
BUSINESS FOUNDATION 5
Goals & Metrics
We will cover the business basics you need to reach your revenue goals. What do you need to address whether it is business structure or simple contracts. Learn how to track simple metrics to ensure you are moving forward. We will also cover goal setting that empowers you and moves your creative practice forward.
BUSINESS FOUNDATION 6
Structure & Habits
Let's talk time management and organization! We will dive into productivity with strategies to reduce overwhelm. We will cover studio and business organization.
We will also discuss various options for building a team or just getting a few hours of help in your business.
BUSINESS FOUNDATION 7
Branding & Marketing
Let's tackle marketing! We will discuss how to market including social media, email, and local marketing. With templates in the Resource Vault, you will have the tools you need to reach out to your target markets.
We will also discuss which areas are the most important to spend time growing. The social media landscape has changed and we need to pivot with it.
BUSINESS FOUNDATION 8
Selling & Streams
Leave with a new approach to selling. This module is where I reveal my approach to selling that facilitated going from $0 to $12 million in annual sales in six years in my branding business.
We will then look at many ways you can monetize your art and/or designs. Learn how to identify the best ones for you.
BUSINESS FOUNDATION 9
Growth & Evolution
We discuss next steps and how to stay on track to reach your goals. We review your dreams, short term and long term goals.
We discuss how to stay focused, check your metrics, pivot as you evolve and how to find an accountability partner.
We conclude with what is possible for you!
Guest Experts
I am excited to share some of our guests...
Pennylane Shen
Artist Consultant, Curator and Educator
Liz Kohler Brown
Artist, Designer and iPad Expert
Monica Lee Rich
Fine Artist
Monica Little
Etsy Coach and Educator
Jenny Famularcano
Notion Certified Consultant
I know you're going to love these extra goodies!
- BONUS 1 --> Progress Tracker
- BONUS 2 --> Customizable Roadmap
- BONUS 3 --> Resource Vault
You are awesome! Thank you so much for providing feedback on artwork. It was one heck of a ride to produce as my 1st collection as well as improve my website and IG profile. You helped solidify the fact that I really should follow my intuition and how the artworks would be received, even if they don't end up being purchased immediately. I hope you provide more mentoring opportunities - your explanation, patience, and amount of organization and wealth of knowledge you hold would be a great to get continued access to. Thank you again!
ROS
FINE ARTIST
Thank you for being such an inspirational guide! I can't believe how you focused in on how I could elevate and better market my art. Your exercises were invaluable. I now have a visual guide to refer to. I am so excited to expand and market my online shop with the new techniques you taught me.
OLIVIA
PAPER ARTIST AND CRAFTER
I have known Jen for about four months now. I first took her Color Mastery class in the fall. I learned so much from just a couple online videos on her virtual classroom. It inspired me tremendously and then I sought her guidance with private Zoom sessions.
Jen is a fabulous facilitator of high level creativity and color design and simulation for projects. She has an uncanny ability to stimulate you to make original design thoughts for your projects. Yet she is able to stand back guiding you and thereby let you take ownership and ultimate control. She helped me think on my feet and facilitate the creative process so it is my own work rather than hers. She helped develop in me the confidence to realize that my creativity and color instincts were good and I needed to trust my ability.
I am very pleased with the choice I made to consult with her. Jen is just fabulous at what she does. Her artistic style and abilities are evident, yet she nurtures you just right to make your artistic expression come through for your project.
Jen is a gold mine of artistic treasure and helped me evolve into being a better artist at my quilting craft.
MARTHA
AWARD WINNING QUILTER
I am in the process of opening a brick and mortar crafting studio and Jen's guidance as a mentor has been invaluable. I don't have a business partner and I was able to discuss some difficulties I was having with a few of my offerings and I got some great advice from Jen on how to move forward. She also was able to answer a mixed bag of random startup questions I had (marketing, sourcing materials etc.) that would have taken me a significant amount of time to research on my own. She even followed up in an email with some more ideas after the session. Definitely time and money well spent. Thank you so much Jen.
KRISTEN
CREATIVE ENTREPRENEUR
Still Got Questions?
HOW MUCH TIME WILL I NEED TO DO THE PROGRAM?
I AM JUST STARTING OUT. IS THIS FOR ME?
I HAVE BEEN AN ARTIST OR DESIGNER FOR YEARS. WILL THIS BE ADVANCED ENOUGH FOR ME?
HOW MUCH ACCESS IS THERE TO YOU?
Do I need to be a painter or traditional artist to join?
HOW IS THIS PROGRAM DELIVERED?
WHAT IS THE COMMUNITY LIKE?
What Supplies Will I need?
HOW LONG DO I HAVE ACCESS TO THE CONTENT?
WHAT IS YOUR REFUND POLICY?
All the magic is waiting inside...I can't wait to see what you can do!
MY LAST PIECE OF ADVICE
When is the right time going appear? Every week, month or year you wait, you are setting aside your dreams.
Time is going to pass anyway so why not give yourself the gift of creativity and get your work into the world as a fulfilled artist and creative entrepreneur?
